Mave Serenova

Calm, safe tech for everyone

Technology that's calmer, clearer and safer for the people it usually leaves behind.

I build calm tools and run gentle tech programmes for SEN children, young people at risk, and older or vulnerable adults. Designing for SEND and neurodivergent minds is my specialism.

Tech, taught gently. Built for the future, for everyone.

  • 9 free tools
  • No login
  • No ads or tracking
  • Nothing leaves your device

Who it's for

People who get left behind by technology

Tech is built for people who are calm, confident and in a hurry. I build for everyone else.

  • SEN and neurodivergent children

    My specialism

    Calm, visual tools for routines and change, plus clear info for the adults around them.

  • Young people at risk

    Youth services · charities · schools

    Honest online safety help, and websites where help is one tap away.

  • Older and vulnerable adults

    Libraries · housing · councils

    Patient help with phones, video calls, banking and spotting scams.

Bridging the gap: young people who are good with tech help older people, and both learn to spot the same scams. See how it works

The gap

More people need support. Most tech wasn't built for them.

  • 718,838

    EHC plans in England, January 2026. Up 12.5% in a year.

    Department for Education, 2026

  • Digital

    Every school will need a digital support plan for each child with SEND.

    Schools White Paper, Feb 2026

  • 94.8%

    of the top million home pages failed basic accessibility checks.

    WebAIM Million, 2025

Programmes

Community tech programmes

Paid for by the organisations that serve people, priced as a package and ready for grant bids.

  • In person or live online
  • Small, captioned online groups
  • Joining guide sent beforehand
  • Tech Together

    Flagship Intergenerational

    Young people, including SEND young people, help older people with phones, banking and scams.

    From £1,200 for 6 sessions

  • Stay Safe Online

    Teens · parents · older adults

    Easy-read resources and short workshops on scams, grooming, exploitation and coercive control.

    From £1,200 for a series

  • Train the trainer

    Charities · libraries · councils

    I coach your team to run the sessions, and you keep the plans and handouts.

    Priced per programme

  • Calm tools for your service

    Councils · charities · schools

    A branded version of my tools on your website. No app, no login, no personal data.

    Setup fee plus yearly support

  • Easy-read resources

    Coming soon

    Guides, scam-safety cards and visual routine packs. Get them first through the newsletter (Substack, external site)

First pilot partner wanted: a reduced-rate 4-session Tech Together pilot, with an honest results summary for your bids. Ask about pilot pricing

Tools

Calm tools I've built

Free, no login, and each one does one small job well. Tap a tool to open it.

For schools and charities: every tool runs in any browser. No app, no login, no data to sign off. Add one to your website

The calm-tech standard

8 rules every tool follows

Tech for children and vulnerable people has to earn trust first.

  1. Child's interests first. No streaks, rewards loops or infinite scroll.
  2. No accounts or personal data. Everything stays in your browser.
  3. No ads or tracking. No third-party analytics, ever.
  4. No AI chat for children. No open-ended AI in front of them.
  5. Accessible by default. Big buttons, plain words, no flashing or surprise sounds.
  6. No diagnosis. Tools support routine and reflection, not assessment.
  7. Adults in the loop. Grown-ups set it up. Children just use it.
  8. Tested with real people. Children, families and SEN staff try it first.

In the spirit of the UK ICO Children's Code and DfE guidance on technology in schools.

Reviews and training

Make your website or product work for every brain

I test it the way neurodivergent children, tired parents, older people and busy staff use it, then show you what to fix.

  • Calm-Tech Snapshot

    Best place to start

    A 5-minute video on one key screen, with 3 specific fixes.

    Free

  • Clarity Rewrite

    Forms · letters · sign-up

    One key flow rewritten in plain words, with a clickable mock-up.

    From £600

  • Calm-Tech Review

    Full review

    Checked against WCAG 2.2 cognitive criteria, with an issue log, rewritten copy and a video walkthrough.

    From £1,800

  • Workshop

    Product · school · HR teams

    90 practical minutes on designing for neurodivergent users, with a workbook.

    From £500

  • Ongoing clarity partner

    Teams that ship often

    Monthly checks of new releases and copy, plus an accessibility log.

    From £800 a month

  • Coaching for teams

    SENCOs · charity staff · digital leads

    1:1 or small-group coaching to plan clearer, calmer content you can keep up.

    From £120 a session

  • Youth safety website check

    Youth charities

    Can a frightened 13-year-old find help in one tap and leave safely?

    Free Snapshot

Pilot places: 3 reduced-rate Calm-Tech Reviews for organisations serving SEN families, in return for honest feedback. Ask about a place

Partners and funders

Let's build calmer, safer services together

You bring the people and local knowledge. I bring the calm-tech design, sessions, testing and plain-language writing.

  • Local Offer clarity check

    Council SEND teams · Parent Carer Forums

    I walk through your SEND Local Offer as a tired parent, a young person and a SENCO would.

  • Co-designed tools

    Councils · charities · trusts

    Calm browser tools built with your families and hosted on your site.

  • Funded pilots and research

    Funders · universities

    Joint grant bids with Mave Serenova as named delivery partner, and honest published results.

Every funded project includes

  • Clear, agreed aims
  • Sessions, tools or resources
  • Numbers, quotes and photos
  • A plain-language report
  • Materials you keep

Themes

  • Digital inclusion
  • Intergenerational projects and loneliness
  • Youth skills and confidence
  • Online safety
  • Calm tech for SEN families

Planning a bid or pilot? I'd love to be your delivery partner. Share your idea

How I work

How I test, in 4 steps

  • 1. Walk it as real people

    Personas

    A dyslexic parent at 11pm, an autistic teenager, a child with ADHD, a busy TA.

  • 2. Check the standards

    WCAG 2.2 + W3C

    Including the cognitive and learning guidance automated checkers can't test.

  • 3. Rate what matters

    Severity ratings

    So you fix the barriers that stop people first.

  • 4. Fix, don't just report

    Words + mock-ups

    Rewritten copy and a working mock-up, not only a PDF.

What I bring

  • Exploratory testing and QA
  • AI output evaluation
  • Plain-language writing
  • Fast clickable prototypes
  • Calm, async-first working

Case study 1

This website, before and after

I reviewed my own portfolio first. The automated checker found just 3 issues. The bigger problems were ones no checker can catch.

Before and after comparison of this portfolio
What I checkedBeforeAfter
Automated check (axe-core, WCAG 2.2 AA)2 colour-contrast failures; content outside landmarks0 violations
Who is it for?“Technical Product Evaluator & AI Data QA Specialist”, with no audience namedSEN children, young people and older or vulnerable adults, and the organisations that serve them
How much to take in11 projects across 4 brand names3 tools, 1 brand, 1 clear next step
Can you hire me?No services or prices listedProgrammes and services with starting prices, plus a free first step
Reading comfortDark theme, small grey text, motion effects on scrollCalm light theme, no motion, an “Easier reading” setting
PrivacyThird-party badge scriptNo cookies, trackers or third-party scripts

Checked October 2026. More case studies will appear here as pilot reviews finish.

Case study 2 · Teardown

Why parents miss what matters in school apps

A cognitive accessibility teardown of a typical UK school parent app, from a parent's point of view. I found 7 issues and 1 big opportunity, then designed concept fixes.

3 places

Parents have to check email, the app's sections and a newsletter link to answer one question: “Do I need to do anything this week?”

1 way

Topping up takes a few taps. Getting a refund means contacting the school office. Money flows in more easily than it flows out.

0 priority

Urgent alerts look the same as general news, so the messages that matter most are the easiest to miss.

Main problems and concept fixes
ProblemConcept fix
News is split across email, app sections and the newsletterA “Today” screen listing every action, with deadlines, in one place
Alerts aren't prioritised3 levels: Action needed, Good to know, weekly digest
Refunds need a call or email to the officeA Cancel button on every booking, with the deadline shown before you pay
Not designed for neurodivergent parents or parents with SENPlain-language summaries, easier-reading mode, control over how much comes through
A separate portal for each school, sometimes each childAll children on one account, with one combined view
Parents get admin, not learningA class hub with this week's learning and two-way messaging with staff

Independent review based on my own experience as a parent. The product isn't named. The fixes are concepts and haven't been tested with users yet.

About

Hi, I'm Shana.

I'm the founder of Mave Serenova, a small studio for calm technology.

Most technology is designed for a brain that's calm, focused and has time. Many of the children, parents and adults I care about don't get that luxury. I want the tools in their lives to adapt to them, not the other way round.

I've worked in classrooms as a supply teacher and a coding teacher, including teaching retro gaming and game design. I've seen first-hand how much depends on technology being clear, for pupils, staff and parents.

Since then I've worked as a personal assistant and administrator, and in software testing, AI evaluation and writing. I'm now using all of it for one mission: making technology calmer, clearer and safer for the people it usually leaves behind. That means SEN and neurodivergent children, young people at risk, and older or vulnerable adults, and everyone around them.

Background and qualifications

  • Supply teacher and coding teacher (retro gaming and design)
  • Personal Assistant and Administrator
  • Level 3 Diploma in Special Educational Needs skills
  • Level 3 Diploma in Counselling skills
  • Level 3 Diploma in Coding skills
  • Cover Supervisor teaching diploma
  • Level 2 in Wellbeing, Fitness and Nutrition
  • Foundation-level university credits in Psychology and Criminology
  • National Diploma in Performing Arts

Tech, taught gently: the newsletter

On Substack as @maveserenova

One calm idea every fortnight about technology, SEN, neurodivergent minds and digital inclusion. New tools, programmes, teardowns and resources are shared here first.

Free when you subscribe: 5 prompts from Clear Words, my AI prompt pack for schools, SEN settings and charities. Plain-language parent letters, newsletter action lists and more.

Subscribe on Substack (external site)

Free. No spam. Unsubscribe any time.

Work with me

Got an idea? Let's turn it into something real

I help people build their project or set up their business idea, step by step, in plain language. I'll also show you simple ways AI and automation can save you time, without the overwhelm.

  • Shape your idea

    Founders · small businesses · community projects

    We turn a rough idea into a clear plan: who it's for, what to build first and the next 3 steps.

  • Build it with you

    Websites · simple tools · online presence

    A calm, accessible website or tool that works for every brain, built with you, not just for you.

  • AI and automation, made simple

    Anyone short on time

    I show you where AI and automation can take over repetitive jobs like emails, bookings and admin, so you can focus on the work you love.

Not sure where to start? Tell me your idea in a few lines and I'll reply with a clear first step. Share your idea

Contact

Let's make something calmer

Tell me who your service, project or product is for and what feels hard right now. I'll reply within 2 working days with a clear next step. No calls needed unless you'd like one.

Email: shanacampbell93@gmail.com